The Chicago Tool Library - Brand Films
Role
Producer, Production Designer, Writer
The Challenge
Create a campaign that highlights what members are able to achieve with the right tools and resources - emphasizing the variety of The Chicago Tool Library's offerings.
Project Overview
We chose three Library members who were in the middle of their own unique DIY projects to feature in these micro-docs. By filming in their homes with an observational style, we captured not only their projects but also the spirit of the makers themselves. Our process involved researching their creative processes, the challenges they faced, and the solutions they discovered through their access to the Tool Library's resources. The final package also included a set of moving image carousels for Instagram and dynamic website backgrounds.